I guess this isn't a surprise since the presentation of the bambi award to Britney Spears in 2008, the collaboration with H&M also in 2008 and the release of Lagerfeld confidential in 2007. Karl Lagerfeld has designed a bottle for the one and only Coca-Cola. We could ask if he needs the press, or if there was some kind of hidden deal behind this temperary merge but I feel like the digging would be pointless. Karl Lagerfeld knows how to get a bit of press and how better to do it than design for one of the most widely known brands globally? The add features beautiful, Canadain Coco Rocha and on the bottle is Karls' incredibly distinctive profile silhouette of himself. I find this oddly brilliant and obvious at the same time.
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